20/11/2008



DOG!
this is how you would answer [in English] if I asked you what this was. It is a sign and the thing that is signified is a four legged, domesticated, omnivorous mammal. But if I wrote the word dog on the screen and asked you to visualise something in response you would all construct a different set of images and visual associations!
This is the eternal paradox that is the subject of semiotics.

1 comment:

Sam Taylor - blog. said...

rad.
it would be good to see everyones personal visual response.