Our next subject for discussion is 'style over communication'. The 'issue' of style is a sticky one for designers of all hue's but particularly Illustrators. Those of you studying at Camberwell will know that the 's' word has become virtually outlawed because of its association with momentary trends/aimless uses of particular, fashionable technology/superficiality and a lack of rigour in process. We have chosen to supplant this word with an idea of visual language. Perhaps it is time to revisit this thing called style, the thing that we associate with individual designers and practitioners. The thing that [sometimes] helps identify ways of thinking/making/producing with a period in time and to see if it is indeed in conflict with an idea of communication or if it operates in tandem with the ebb and flow of visual language development.

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