The Stylist

In three-dimensional design, the style over communication issue might be read as style over functionality, or usability.
Early industrial designers in America were dismissed as 'mere stylists' by their Bauhaus-influenced European counterparts because their role often involved only the design of the external skin of the product, and did not consider its internal workings. However, when functionality and complex components are reduced to a minimum in the design of, say, a fruit bowl, as opposed to a camera, the intuitive, formal aspects of design (“styling”) naturally become the focus of the designer’s activity. Conversely when the object becomes too complex for one person to grasp (as with car design) the division of labour results in the designer's role again being reduced towards the 'cosmetic'.

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