This film forms part of the cannon of BMW vanity projects. The notion is that you commission an eminent artists to 'paint' the shell of the car. It is described as a 'difficult and demanding job'. The rationale given by the artists is at best flimsy: 'I wanted it to look good in the daytime' for instance. It flags up an inability to describe the structure in thinking, the reason for the selected imagery seems arbitrary/random, perhaps with the exeption of David Hockney who wanted to take away the surface and see the inside of the car on the outside, an indication of his mawkish sentimentality about cubism and Pablo perhaps? These artists were commissioned because of their fame and renown at the time, a shrewd investment by the motoring giant no doubt. Beyond this the reason for the work is sketchy. Style over communication?
Idea: Style over Communication